How Fashion Is Influencing Indians

Fashion in India is being reinvented day by day. India is a vibrant country with 29 states having with each state having its own tradition and culture. The uniqueness of each state is seen in various categories like food, ethnicity, life style etc. The various regions of ethnicity united India in Fashion. Today India is noticed globally among other fashion capitals of the world.

Unity in diversity

Like mentioned above, Fashion in India is constantly emerging from various ethnicities. The current trends in fashion are women’s wear. Women’s wear features a number of sections like kurtis, shararas, plazo suits, bridal wear, lehengas etc. Each of them is from different regions and this is what adds richness to the clothing. During the past years, India has seen a steep rise in fashion among its consumers, thanks to the media for opening the windows of opportunity and connecting the consumers throughout the country.

The trend today in fashion is not only limited within the country but also has extended itself outwards. We can find Indo-western wear, fusion wear, American style and many more varieties being introduced into the Indian market. Let us now see some of the leasing fashion trends in India.


Speak of lehengas and one immediately remembers dandia and Dasara! Such is the impact lehengas have on every desi mind. The love for lehengas never dies rather it only gets bigger with age. Lehengas and chaniya cholis are generally worn the tribes in Gujarat and Rann of Kutch. They used to dance in lehengas during Dasara and this was how the trend of lehengas gradually originated from Gujarat and found out its way into the Indian market. The colourful lehenagas and chaniya cholis with their big flairs, mirrors, embroidery work etc make them attractive for dandiya thus serving as a traditional as well as a trendy purpose.


This fabulous masterpiece was originated from the Mughals and is since then ruling the hearts of many. Anarkali is a type of long kurti which is intricately embroidered with chikankari work. The Mughals of Delhi and Lucknow introduced this to the Indians. The beauty of Anarkali is in thenumber of kalis it has. Greater the kalis, grander the look.Chikan work anarkalis are in high demand in India as well as abroad. It is one of the most prominent chosen by Bollywood celebrities for any function.


Needless to say, a kurti is a woman’s saviour at all times. Every woman in India prefers kurtis for daily use as it is more convenient, comfortable and budget friendly. Added to this kurtis are specially designed for every occasion thus making it more lovable by the customers. Some of the varieties are ethnic wear, office wear, party wear, winter wear etc. These wide range of kurtis give you a number of options to explore your choice. Apart from these there are also trendy kurtis which are a fusion of indo western type which give a rich and elegant look.

The final touch

What is fashion without jewellery? Literally, fashion does not exist without jewellery as both are co-dependent on each other and go hand in hand. Every fashion type in India has jewellery that highlights and accentuates your beauty. From pure gold to meenakari, emeralds, rubies, 1gm gold, temple jewellery, trendy jewellery, funky jewellery, quilled jewellery etc there are infinite options that helps you to choose from. You can create your own signature by combing any combo and have a great mix and match. With that being said the rise of Indian fashion and jewellery is now scaling new heights as consumers are showing immense interest in purchasing and exploring new opportunities and options.


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